Here are some simple, key tips from The Peloton’s Marketing Director, Luc Wade, to make your website as user-friendly as possible.

  1. Site load speed

If you do nothing else, you should make your webpages load as fast as possible. With faster connections, we all notice when pages take an age to load and we often won’t hang around for long.  You should consider speeding up your pages.

  • Search engines value fast sites, ranking these sites higher
  • Remember that mobile users often have slower connections.

Use one of the many free site speed test sites to analyse your speed performance.

  1. Your pages should only be as long as they need to be

Writing for the web is different from writing for print. We all skim online, especially when we first get to a page. With this in mind ensure the content on your landing pages give readers what they want quickly, you can provide enough detail for those wanting more information with links to other pages within your site.

  1. Your pages need great navigation

If your readers are unable to navigate the page (or your website for that matter) they won’t stick around for long. Navigation on your web pages should be clear, direct, and easy to use. Consider using anchor links if the page is long to help readers jump to what they are looking for easily.

  1. Optimise images for web

When you create a great web page, the first thing that people will notice is if the page loads quickly or slowly. The simplest way to make sure that your page loads quickly is to create small images.  Consider the images you wish to use, cropping parts that are not necessary and use some of the free and inexpensive software tools available to optimise for web.

  1. Fix spelling and grammar issues

This is a no brainer and the simplest to fix.  We judge websites by the quality of the writing, and spelling and grammar errors are an obvious indicator of the quality of the service or product for many.

  1. Fix broken links

Broken links are a sure sign for many (search engines too!) that a site is not maintained regularly.  They impact both bounce rate and negatively effect search engine ranking. Use a HTML validator and link checker to find and remove broken links.

  1. Add CTA’s

Avoid using the words “Click Here” all over your site.  Simply remember that you have many different audience types looking at your website (visitors, leads, customers, etc.) and you want each group to do a slightly different thing.  For example:

  • Visitors to become leads
  • Leads to become customers
  • Customers to become promoters

Serving the same CTA will not accomplish those different goals.  So consider creating multiple types of CTAs to serve these different audiences and bring them down your marketing funnel.  For example include “Read More”, “Download Factsheet”, “Share with friends”, etc.

  1. Your pages must include contact information

Make your contact information (telephone, email, location, opening hours, etc.) is visible on your site, ideally placing your telephone number at the very top. Importantly, if you do have contact information on your site, follow up on it. Answer telephone calls professionally and respond to emails quickly.  It’s the best way to create a positive impression and build long lasting relationships with your customers.

Please contact us to conduct a free no obligation digital audit for your website and business please call 01326 660022 or email domestiques@thepeloton.co.uk.