According to The Guardian, “Hipster fashion is sunk so designers have trawled the workwear trend and come up with a new look – think Aran jumpers, wide-legged trousers and rolled-up beanies. But what do real fishermen make of it?”.

They spoke to our very own fishy-fashionista client, John Trewin, for his thoughts on the matter. Click here to read the story.

Photograph: Harry Borden for The Guardian.