Why you need to join the Matrix.

The Peloton’s newest team member Tomas Ukleja blogs:

As well as being a cult 90s sci-fi action film and 120 mins or so of total Keanu Reeves bewilderment, a matrix is an environment where ‘something’ is developed.

In case you’ve just emerged after 5 years from an underground bunker,  you’ll have noticed that businesses have developed rapidly in the digital environment and are reaping the benefits from our hyper-connected modern society.

Creating and maintaining a digital presence is now vital to any business.

Search engines like Google and Bing dictate your online success.  Unless you want to be working from a digital backstreet you need to understand how search engine optimisation (SEO) works. This will maximise the effectiveness of your digital campaign, keep you ahead of your competitors and in the Oxford Circus of the digital world.

There are two key areas to focus on:

Website:

Your digital shop front and primary hub for people to find details about you. It needs to have clutter free information to help search engines understand and rank your business.

A website must impart three key pieces of information to your customer:

  1. who you are,
  2. what you do and
  3. why they should buy your product or service.

When it comes to web design, simplicity is the key. People respond to visual links much more effectively – ‘a picture speaks a 1000 words’ really does ring true here. Present information in a clear and concise format as studies indicate you have just 8 seconds to engage first time visitors to you site, and well organised quality content will stop them from clicking away.

Google has recently changed the way it ranks websites with regards to links; previously it was the more the better, now it has moved back to a more traditional PR format. Building relationships and quality links from reliable sources will increase your search rankings.

Social Media:

In 2012 18% of all time spent online was on social media, so you simply cannot afford to neglect the representation of your business in this market, as your customers spend so much time there.

One of the big advantages of being an SME is you can be personal; allow customers to get to know you through social media.

Start by connecting with existing customers to create a network which you can communicate with and gain recommendations through. Reach out to new customers by sharing content and offers and attracting them to your website.

Adopt a multi-channel approach to reach customers

Find out which social media platforms your customers use and contact them through a channel which suits them. Understand that targeting audiences with specific content is the most effective way to gain customers; social media is not a ‘one size fits all’ online bill-board. Ensure that your digital presence is coherent across all of the platforms you use and direct people back to your website to find out more.

Measure it:

Simple analytics programs and apps can help you to gather feedback about your products and services; this gives you information (be it positive or negative) that you can act on to improve your business.

Expanding the scope of your social media helps to raise your online ranking and optimise search results by increasing the activity relating to your business. Essential to the future of your digital presence is Google+; by setting up a business page any associated activity will be directly linked to Google search results and make your profile even more visible. Google+ is not the most widely used, but sign up now and stay ahead of your competitors in this incredibly fast moving marketplace.

Red pill or blue pill?

SEO and social media are not going to disappear overnight, in fact they are set to play an increasing role on the business world.

The question you need to ask yourself is; will you take the red pill and plunge into the digital marketplace where you stand to gain a lot of new business? Or the blue pill and remain in the dark wondering why your competitors are thriving?

If you would like to discuss SEO, website production and the implementation of social media platforms for your business, get in touch on 01326 66 00 22, drop us an email: hello@thepeloton.co.uk  or check out our marketing section.

Tomas Ukleja 
tomas.ukleja@thepeloton.co.uk